Originally we had aimed our film to be a romantic drama, so that would tackle a slightly more mature age group (18+). However, we decided to manipulate certain factors of our film along the way, which eventually started forming a slightly "comical" effect to the film. These factors were things such as Jane's character; aloof, clumsy and quirky. We felt it would be better to create a much more comical film to appeal to a slightly younger audience (females in their late teens/young adult stages) given the resources and time we had available.
The target audience our film opening is now aimed at is female teenagers and young adults. This social group would be described as feminine, ambitious and fun-loving. They look up to a role model who is successfull in life and can easily balance a relationship, their job and still look fantastic. A good example of a character like this is Carrie Bradshaw from Sex and the City.
There are a number of characters in existing films that are very similar to our main protagonist.
Anne Hathaway's character, Andy Sachs in The Devil Wears Prada lives a life that our protagonist can only dream of. However, there is a transformation of her character as in the beginning she was sloppy and clumsy but she is eventually manipulated into a fashionable and more corporate kind of person. Andy has had dreams of being a journalist, just like the protagonist of our film has dreams to live a more exciting and carefree life.
Although our media product is a film opening, there is a TV programme in Canada called "Being Erica" which follows the life of a early-30-something woman who is sent back in time by her therapist to learn from mistakes she's made in the past and apply the learnt lessons to her present life. The concept of this show has a "supernatural" aspect to it, just like "Turning Point" has supernatural aspects such as the alternative realities. Both Erica and Jane have similar qualities. Although they are both dressed fairly well, they are clumsy in their actions.
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