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Tuesday, 26 April 2011

Q1. In what ways does your media product use, develop or challenge forms or conventions of real media products? (i.e. of filming openings)

Commonly in British romantic comedies, they have been consistent in sarcastic humour and irony, thus reflecting British humour. However, in the media product I had created with my group, we had tried to aim for something that can be associated globally, along with very British aspects; location, dialogue, etc.

The story of the film follows the life of a ambitious young woman, Jane, who wishes to live her life with more free-will and get out of the rut of her daily boring life. The film explores two alternate realities and how the slightest change can change destiny. The establishing shot of the Big Ben in London clearly defines an obvious setting; London. Establishing shots have been commonly used in rom-com genres and even romantic films such as The Notebook and Confessions of a Teenage Drama Queen. The lighting in the shot may symbolize "hope" or "new beginnings", as it appears as if the sun is rising in the shot. The montage of shots at the beginning prepare us for the "unveiling" of our main character.

We first see Jane appearing out of the tube station, and as she ascends the steps, it is almost like it symbolizes her climbing the career ladder or social ladder. This may represent many "modern" and indepedent women in society who like to be at the top of everything they plan to achieve in life. The aspirations of Jane could be almost idolistic to the teenage and young-adult audience.


(click through for bigger picture *applies to all)



The title of the film very much reflects what the film is about; the "turning point" of the little actions we perform in day to day lives. Our protagonist, however, receives a huge turning point when she forgets her bag, and the alternate lives reflect how things would have ended up from that action.

The placement of the title appears around four-fifths into the opening sequence.



The title is put in this position as the rewind is triggered to indicated when the "turning point" has happened. The font of the title is very quirky, and pink to reflect the target audience for this film; teens and young adults.



The location is vital for any film, as it can reflect a character's life. The first part of the opening sequence is set in central London or more specifically; Oxford Street. We can immediately tell from The London Eye that it is set in London and Oxford Street further confirms that. As it is commonly known, London has a very busy atmosphere, both in fashion and business aspects, which are probably the two sides of our protagonist. The bottom to screencaps show the protagonist's home location. The bedroom is very normal with feminine aspects such as the pink curtains and floral bedsheets. The outside of her home is also very suburban, which may reflect a "boring" or "ordinary" lifestyle.



There is a distinct difference in costume in the opening sequence. When we see Jane, our character, in Oxford Street, you can see she is smartly dressed yet with obvious hints of fashion. The dark scarf adds class to her character, and works well with the black blazer. The neatly tied side-plaited hair also looks sleek and very feminine at the same time.



After the dream sequence we see an obvious change in costume when Jane wakes up from her dream. Her clothes are much more baggy as opposed to more fashionable nightwear. The colours are bright which still shows off Jane's vibrant character. Having one sock up and one sock down shows her untidy nature and probably shows hints of clumsiness. Also, the fact that her socks are stripy may show a comical nature in the character.

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