Pages

Monday, 12 March 2012

How effective is the combination of your main product and ancillary texts?

A musician tends to have an "image" they represent. Their music videos, adverts and album all have similar themes that relate to each other.

The three products I have created for my artist is; the music video, magazine advert and digipak. In order to make the artist's image thorough, I have involved similar themes in all three products.

There are many recurring themes that I have involved in all three products:

1.     The leaves: they were very obvious in the music video as they played as a backdrop for the performance part of the music video. This gives the music video very “natural” sort of display that helps emphasize the laid-back, humble attitude of the music video. Again, this would refer back to “folk” and acoustic music being “feel-good”. The leaves appear in the music video, album cover and magazine advert.

2.     Trees: Again, re-iterating nature and showing “growth”. If I look closer at the lyrics of “Pilot”, the line “I’m slowly pouring out into the room and I can’t control it…” relates to the musician unable to control her imagination, as it is a natural thing. A tree appears on the CD and in the music video but does not follow through onto the magazine advert.

The music sheets scattered at the bottom left-hand corner of the magazine advert relate back to the beginning of the music video when Amber is trying to create music but is failing. It also emphasizes that she is an “artist” and perhaps not a product of a record label because she is writing her own music.

There are constant links between creativity and nature in the music video. However, in the magazine advert, the background is hardwood flooring. Although this is artificially created by man, it is associated with “wood” and once again, directing the viewer back to nature. The earthy tones (browns, yellows, orange) that I have used on this ancillary text have enabled me to keep a very laid-back representation of the artist. Amber’s make-up is very natural in the picture, which might show female empowerment by being herself.








The colours used in the magazine advert are again, similarly to “Pilot” advert, magazine and digipak, very earthy with colours like brown, beige and hues of orange from the fields in the background.

No comments:

Post a Comment