The three products I have created for my
artist is; the music video, magazine advert and digipak. In order to make the
artist's image thorough, I have involved similar themes in all three products.
There are many recurring themes that I have
involved in all three products:
1.
The leaves: they were very obvious in the music video as they played as
a backdrop for the performance part of the music video. This gives the music
video very “natural” sort of display that helps emphasize the laid-back, humble
attitude of the music video. Again, this would refer back to “folk” and
acoustic music being “feel-good”. The leaves appear in the music video, album
cover and magazine advert.
2.
Trees: Again, re-iterating nature and showing “growth”. If I look closer
at the lyrics of “Pilot”, the line “I’m slowly pouring out into the room and I
can’t control it…” relates to the musician unable to control her imagination,
as it is a natural thing. A tree appears on the CD and in the music video but
does not follow through onto the magazine advert.
The music sheets scattered at the bottom
left-hand corner of the magazine advert relate back to the beginning of the
music video when Amber is trying to create music but is failing. It also
emphasizes that she is an “artist” and perhaps not a product of a record label
because she is writing her own music.
There are constant links between creativity and
nature in the music video. However, in the magazine advert, the background
is hardwood flooring. Although this is artificially created by man, it is
associated with “wood” and once again, directing the viewer back to nature. The
earthy tones (browns, yellows, orange) that I have used on this ancillary text
have enabled me to keep a very laid-back representation of the artist. Amber’s
make-up is very natural in the picture, which might show female empowerment by
being herself.
The colours used in the magazine advert are again, similarly to “Pilot” advert, magazine and digipak, very earthy with colours like brown, beige and hues of orange from the fields in the background.
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