In this collage, I have analysed the interests of the girl in the center, Ellie, aged 18 from London. Her interests are less mainstream and more dedicated to quirkier and "indie" things. Her favourite actress is Zooey Deschanel, famous for (500) Days of Summer and hit US TV show, "New Girl". She plays guitar, likes to read and loves attending gigs. Her favourite musicians are She & Him, Tegan & Sara and Ellie Goulding. She comments she loves the delicateness of their voices and their catchy, unique tunes. In her spare time, she does a little songwriting herself. 

Ellie listened to "Pilot" by Amber Rubarth and carefully listened to the lyrics. She felt that she could associate with the song herself because she often feels that she needs inspiration when she's is feeling down. All in all, I think the audience I need to aim towards for the music video should be people like Ellie, but I will also keep my options open in order to promote Amber to different people to see if they will find her music appealing too.