1. Music videos demonstrate genre characteristics ( e.g. stage performance in a rock video, dance routine for a boy/girl pop band)
A music video that I think represents particular genre characteristics similar to a typical girly pop song would be the Spice Girls' music video for "Wannabe". The music video is typically 90's, which is reflected in the clothing, and the atmosphere of the video reflects the upbeat mood of the song. Their crop tops, high heels, short dresses and hair reflect "girl power" or female empowerment as they dance and gate-crash a posh hotel. It is quirky and fun, which directly correlates to the song and pop genre.
2. There is a relationship between lyrics and visuals ( either illustrative, amplifying, contradicting)
Canadian indie rock band "Metric" have a music video which involves a combination of performance and concept-based footage.The video for their song "Stadium Love" involves the band performing in a cage, which is combined with footage of animals attacking each other. This relates to the lyrics "every living thing pushed into a ring, fight it out to wow the crowd". The use of animal conflict in the music video could be a metaphor to represent conflict in everyday life, whether it is between humans or war. The different species of animals attacking each other may represent the power struggle between people of different personalities.
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting)
Two-piece band, MGMT are very famous for their abstract, concept-based music videos. Their music video for their hit song "Time To Pretend" is very strange and conceptual. Their music has a very 70's hippie element to it, and this is combined with weird shots like tribal dancing, neon flashing backgrounds, Aztec printed animal silhouettes, and the musicians themselves riding on giant cats. The entire music video helps emphasize the "stoned" element of the song, and the music video would almost make the audience feel as if they have been taken back in time. The editing is purposefully low-standard, again adding to the "time warp" feel of the song.
4. The demands of the record label will include the need for lots of closeups of the artist and the artist may develop motifs which recur across their work (a visual style)
Popular music artist Lady Gaga is very famous for her outrageous outfits, controversial themes and long story-based music videos. Most of her music videos contain ambiguous symbolism which can be up for interpretation or simply there for entertainment purposes. She tends to have lengthy music video introductions, which may include her speaking a monologue or a short film clip setting up a story. Her music videos also tend to include ambitious dance moves, which have been inspiring for other dancers and re-enacted by others and spread all over YouTube. Here are a few of her music videos, where you can evidently see these connections, despite having various different themes in each music video.
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc.) and particularly voyeuristic treatment of the female body.
P!nk is famous for her message of female empowerment in her music videos. However, in her music video for "Stupid Girls" she mocks rich and stupid girls. She also continues this by parodying Jessica Simpson's music video of "These Boots Are Made For Walkin'" in which she is seductively washing her car. In P!nk's music video, a young girl is watching TV, and P!nk warns and demonstrates through the TV screen not to be a "stupid girl."
6. There is often inter-textual reference (to films, tv programmes, other music videos etc.)
Intertextual reference means that in the song or music video, there is reference to other existing forms of pop culture. In American pop/rock band "All Time Low", in the music video for their song "I Feel Like Dancin'" they talk about things current in pop culture like product placement in music videos, Jersey Shore and reference to other musicians' music videos such as Lady Gaga's "Bad Romance", Katy Perry's "California Gurls" and Justin Bieber's "Baby." The purpose of the music video is to mock mainstream musicians and themes and assure their fans that they have not "sold out" as musicians and they have decided to mock the mainstream music industry instead of joining them.
A music video that I think represents particular genre characteristics similar to a typical girly pop song would be the Spice Girls' music video for "Wannabe". The music video is typically 90's, which is reflected in the clothing, and the atmosphere of the video reflects the upbeat mood of the song. Their crop tops, high heels, short dresses and hair reflect "girl power" or female empowerment as they dance and gate-crash a posh hotel. It is quirky and fun, which directly correlates to the song and pop genre.
2. There is a relationship between lyrics and visuals ( either illustrative, amplifying, contradicting)
Canadian indie rock band "Metric" have a music video which involves a combination of performance and concept-based footage.The video for their song "Stadium Love" involves the band performing in a cage, which is combined with footage of animals attacking each other. This relates to the lyrics "every living thing pushed into a ring, fight it out to wow the crowd". The use of animal conflict in the music video could be a metaphor to represent conflict in everyday life, whether it is between humans or war. The different species of animals attacking each other may represent the power struggle between people of different personalities.
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting)
Two-piece band, MGMT are very famous for their abstract, concept-based music videos. Their music video for their hit song "Time To Pretend" is very strange and conceptual. Their music has a very 70's hippie element to it, and this is combined with weird shots like tribal dancing, neon flashing backgrounds, Aztec printed animal silhouettes, and the musicians themselves riding on giant cats. The entire music video helps emphasize the "stoned" element of the song, and the music video would almost make the audience feel as if they have been taken back in time. The editing is purposefully low-standard, again adding to the "time warp" feel of the song.
4. The demands of the record label will include the need for lots of closeups of the artist and the artist may develop motifs which recur across their work (a visual style)
Popular music artist Lady Gaga is very famous for her outrageous outfits, controversial themes and long story-based music videos. Most of her music videos contain ambiguous symbolism which can be up for interpretation or simply there for entertainment purposes. She tends to have lengthy music video introductions, which may include her speaking a monologue or a short film clip setting up a story. Her music videos also tend to include ambitious dance moves, which have been inspiring for other dancers and re-enacted by others and spread all over YouTube. Here are a few of her music videos, where you can evidently see these connections, despite having various different themes in each music video.
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc.) and particularly voyeuristic treatment of the female body.
P!nk is famous for her message of female empowerment in her music videos. However, in her music video for "Stupid Girls" she mocks rich and stupid girls. She also continues this by parodying Jessica Simpson's music video of "These Boots Are Made For Walkin'" in which she is seductively washing her car. In P!nk's music video, a young girl is watching TV, and P!nk warns and demonstrates through the TV screen not to be a "stupid girl."
6. There is often inter-textual reference (to films, tv programmes, other music videos etc.)
Intertextual reference means that in the song or music video, there is reference to other existing forms of pop culture. In American pop/rock band "All Time Low", in the music video for their song "I Feel Like Dancin'" they talk about things current in pop culture like product placement in music videos, Jersey Shore and reference to other musicians' music videos such as Lady Gaga's "Bad Romance", Katy Perry's "California Gurls" and Justin Bieber's "Baby." The purpose of the music video is to mock mainstream musicians and themes and assure their fans that they have not "sold out" as musicians and they have decided to mock the mainstream music industry instead of joining them.
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