Q5. How did you attract/address your audience?

Mise-en-scene in a film is vital, not only to establish character and setting but to address certain elements relatable to the target audience.

Romantic comedies genuinely consist of very stereotypical objects:

• Pink - clothing, curtains, bed-sheets, nail varnish, cars
• A cell-phone, laptop, other forms of technology that might clearly establish a modern-day life of a female character
• Fashionable clothing - whatever is latest on trend
• A typical suburban middle-class/upper middle-class family house - (often in Hollywood films, representing the "American Dream")
• Typical feminine objects: mascara, pocket mirrors, blusher brushes, fashion magazines, photo frames of friends and loved ones

And many more to an endless list.

Turning Point has very clearly established these certain factors for the film.

Jane's bedroom is a perfect example of the mise-en-scene elements listed above. There are pink curtain, floral bed-sheets and magazines strewn all over the place, easily establishing Jane's character as girly. However, as well as magazines, there are white sheets of paper, indicating a less "fun" side of life, as paperwork can be matched up to a boring working life. I feel that there is a good mixture of character portrayed simply for this mid-shot, indicating Jane's quirky, "fashionable" character and her boring work life. This steps out of the stereotypical representation of women in romantic comedies for a while and focuses on the more realistic side of things; materialistic things cannot be attained without a work-life, or alternatively, an extremely wealthy background. The earlier is much more applicable to Turning Point.

This screenshot shows the first hint of our main character, and the pink nail varnish immediately establishes a "girly" and very "feminine" character. Although the stereotypical use of pink is not regarded entirely as "fashion-conscious" at this time, it is still used in many romantic comedies as it is still a traditional factor of "fashion" in that genre. It is likely that the target audience may be fashion conscious or just like the idea of a girly chick flick.

The props used in the film opening during the dream sequence and the morning routine have been clearly distinguished in their differences. For example, in the dream sequence, Jane is equipped with a flashy, more expensive phone and then during the morning routine we see a change; she has an old Nokia phone. The phones are angled in opposite directions, showing the contrast between the dream and reality. A Blackberry would be very common amongst the target audience, and therefore has props which relate to what the audience is in possession in.

Oxford Street is globally known as shopping-haven for those who are highly interested in fashion. Oxford Street is the home to as many high street and designer stores a person could think of and this immediately triggers interest to female teens and young adults who have a passion to shop.